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Stored-value prepaid cards are “attractive to consumers because
they are portable, secure and offer lower fee structures than
traditional credit cards”, says Katherine
Carson, of Performance Systems.
Most stored-value cards can be used at ATM machines
to get cash, make money transfers, and to obtain the balance of a
current account. By using the card’s PIN code,
cardholders can access the Internet, make online
purchases or conduct local and long-distance
calls, while making purchases at any Visa or MasterCard
retailer. With merchants now waking up to Point-of-Sale Activation (POSA)
systems, vendors of stored-value products will be promoting their
products via the POS systems of distributors and
agents, using incentives such as the familiarity of an existing
distribution network, and the reduction of
inventory. |
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